implicit attitude

n. Unlike explicit attitudes, implicit attitudes are evaluations of an object that exist outside conscious awareness or conscious control. Implicit attitudes can be automatically activated without requiring the motivation and capacity to express them. The consistency between implicit and explicit attitudes depends in part on the nature of the attitude. Consistency is greater when the attitude is not controversial or subjected to social desirability concerns, whereas self-presentational concerns create dissociations. One of the most popular measures of implicit attitudes is the Implicit Association Test (IAT).

- HLi, DA